Content strategy

Content strategy

Content strategy for organisations who want their content to perform and their content team to shine.

We can deliver a content strategy as an out-the-box content strategy project or it can be tailored to the areas of focus you have in mind. We can also provide content strategists on secondment if you need a content design or content strategy presence in your delivery team.

Content strategy focus

These are potential areas in which we can explore during our time together. Recommend picking one focus area per workshop. 

Messaging and tone of voice

What you say and how you say it. We'll explore how you describe your business, your products and services. We'll also creatively explore tone of voice, referring to examples to launch discussion.

Prioritising the right content

For teams who are in at the deep end with content requests flying in left, right and centre from the rest of the organisation. We'll set content goals, talk about how to do an effective content audit (with option to do a short sharp audit exercise), and how to identify high value content.

Planning content

Maybe you've already conducted a content audit and you've got a new website coming in or a website refresh. Incorporating a content plan to form the backbone, we'll explore upcoming milestones to help plan sustainable content delivery updates.

Content guidelines

Let's start to work out what good looks like in terms of your content rules. We'll start by exploring competitor and comparator organisations before delving into the detail. It's likely we won't cover it all during this session but we will create a good starting point in which you can build upon and iterate.

Making content easier to publish

A deep-dive review of your workflows from concept to publication and exploration of how this could be better and how technology could help to streamline basic processes. This works across your website and 3rd party platforms.

Optimising content for search

Looking at potential keywords for your organisation, we'll explore how to optimise existing content as per the latest recommendations from Google. We can also explore landing pages and how to maximise checkout funnels on your website with clear content.

How does it work?

Book a rapport call

Book in a rapport call to set the scene; where you’re at right now and where you’d like to be with your content offering. 

We’ll share a quote with you for sign off alongside upcoming availability and a target project plan.

There is a 10% deposit required.

Kick off and research

Our first touch point is all about goal-setting, understanding where you’re at and where do you want to be. 

We’ll then look at audience needs and behaviours, using evidence to inform in-demand content. 

We’ll determine challenges and opportunities in relation to content from speaking with stakeholders and reviewing your organisational strategy.

Ideation and action-planning

Through a series of workshops we’ll probe into four key themes:

  • content pillars, what you say and how you say it
  • content governance and processes, who does what and why
  • content modelling, how it’s all connected
  • content design, where content meets user experience, how content can be optimised to hit your goals

The final phase translates ideas into action with a set of recommendations and a project plan for your team to take forward.

Investment

For us, it's all about delivering highly valuable contact time that will educate and challenge you and your team to do things differently.

In demand

Core content strategy

from
£10k
  • Content research, data analytics review, SEO review, at least 4 creative workshops, analysis and project plan with final presentation and handover. Investment is subject to project outputs and time requirements.

Content strategist secondment

from
£15k
  • Incorporate a Content Strategist or Content Design Lead into your delivery team. Starting from £15k but factors like project length, number of days and project requirements affect this.

Looking for something more bespoke? Contact us directly

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